On May 19 which marks the 14th China Tourism Day, the 2024 China International Camping Congress (CICC) was grandly held at the Danaye Little Iceland on Jinhua Mountain in Jinhua Shuanglong Scenic Area, Zhejiang Province, with the theme of “new fairyland, new equipment, and new mindset.” Sponsored by the China International Camping Congress Organizing Committee, this event was organized by Beijing Camping Club Sports Culture Communication Co., Ltd., and supported by the Chinese Senior Sport Association, China Youth Sports Federation, and All-China Environment Federation.
The opening ceremony of CICC 2024 was attended by representatives from 13 countries and regions including Kazakhstan, Argentina, Brazil, and Nepal, delegates from 22 provinces and municipalities across China, camping designers, experts and scholars from home and abroad, members from relevant associations and renowned investment banks and companies, and media representatives. This year marks the 50th anniversary of the establishment of diplomatic relations between China and Malaysia as well as the Year of China-Malaysia Friendship. During the opening ceremony, the representative from the Consulate General of Malaysia in Shanghai delivered a congratulatory message, expressing hopes for deepening economic and trade cooperation with Jinhua, Zhejiang in the future.
A number of activities were carried out at the opening ceremony, including the launch of China Youth Outdoor Sports Tour and the Camping Club Global Supply Chain Equipment Trade Center, and the signing of the camping industry equipment trading contracts. Notably, the first initiative of “No Littering, Beautiful Mountains” for mountain environment protection in China was released, and the first pilot meteorological service site for mountain camping in the country was unveiled, impressing all the participants.
“Mountains are gifts from the nature to which our hearts belong. Embracing the mountains is a way of life while protecting the mountains is a social responsibility.” In order to further protect mountain ecosystems and promote civilized camping, the All-China Environment Federation, the (China) Mountain Tourism Alliance, the China International Camping Congress, and the Jinhua Shuanglong Scenic Area Management Committee jointly issued the “No Littering, Beautiful Mountains” initiative to the public.
Thanks to its rich camping resources and excellent natural conditions, the camping industry in Jinhua Mountain has flourished in recent years. According to a research report from the CMA Public Meteorological Service Center, Jinhua Mountain boasts unique meteorological conditions, excelling in various indicators such as climate comfort, low meteorological risks, oxygen balance index, and beautiful sky. With the highest proportion of days with comfortable weather conditions throughout the year, it is a favorite destination for camping enthusiasts. At this congress, Jinhua Mountain was officially designated as China’s first pilot meteorological service site for mountain camping. By providing precise meteorological services for tourism, efforts are being made to enhance the disaster prevention and reduction capabilities and tourism security of Jinhua Mountain, with a view to improving visitors’ experience.
Following the opening ceremony, various sub-events took place, including the China (Jinhua) International Outdoor Camping Equipment Immersive Experience Exhibition, the China International Camping Industry High-Quality Development Research and Strategy Conference, and the award ceremony for the China International Cutting-Edge Camping Design Competition.
During the outdoor camping equipment immersive experience activity held at the Little Iceland, over 100 camping brands and more than 500 product categories were showcased at independent and comprehensive booths. Guests and visitors had the opportunity to directly observe and experience the latest camping designs, products, and technologies from both domestic and international renowned equipment manufacturers.
At the China International Camping Industry High-Quality Development Research and Strategy Conference, keynote speeches were delivered by industry experts such as Wang Xiurong, chief meteorological service expert of the China Meteorological Administration, and Ma Muqing, dean of Beijing Qinglan Culture and Tourism Planning and Design Institute and chief tourism master planner of the China Academy of Urban Planning Design. They exchanged views on the future development trends of the camping industry and the overall prospects for camping industry development.
The CICC is a national fitness event guided by the General Administration of Sport of China. As a mature leisure sports and tourism service platform and provider, it has organized over 100 events nationwide, becoming a flagship IP in the domestic camping industry. It is committed to promoting the integration and collaboration of primary, secondary, and tertiary industries, serving as an advocate and provider of a harmonious outdoor lifestyle.
The CICC 2024 aims to promote the upgrading of camping facilities, campsites, and products by gathering innovative talents, professional channels, precise services, and other elements. The establishment of the Camping Club Global Supply Chain Trade Center will strengthen the new model of “culture + travel + sports + industry + education,” further supporting Jinhua Mountain as a promoter of civilized camping, a showcase for camping equipment, and an innovative trading hub. The center is expected to integrate into Jinhua’s strategic deployment of “building an international hub and advanced modern city,” and contribute to the high-quality development of the camping industry in the city.